Today’s buyers do a lot more research online on purchasing a home before they ever make a contact with an agent or visit a property. According to the 2015 National Association of REALTORS Profile of Home Buyers and Sellers from Realtor.org, over half of buyers used a mobile website or application in their search as opposed to only 20% using a print newspaper ad.
Technology has changed the way people buy homes, and it must also impact the way people sell their homes if they don’t want the property to sit on the market for a long time. Video has become popular for many buyers. They’ll watch a YouTube walk-through of a property to find out if they want to see the place in person.
Making a Good Video
Almost anyone today can make a video of a property. The key to selling it is to have a professional quality video. Besides providing a walkthrough of the property, a video can add descriptive information through text or highlight aspects of the home you want to bring to attention.
People are often intimidated by the prospect of being in front of a camera or creating a video. While it should be of good quality, it doesn’t have to be elaborate. You don’t even have to narrate. Instead, music over a list of images can create the perfect impression. Others prefer to narrate off-camera, talking about various aspects as if they were showing an individual buyer the place in person.
Make Your Home Stand Out
Statistics show that only a small percentage of real estate agents are using video in their marketing efforts. Because YouTube isn’t overloaded with them, the ones you see stand out.
If you’re a buyer looking through multiple homes with still images and you come across one with a video, you’re going to remember it. Video turns a one-dimensional property into 3D. It’s more like taking a physical tour, and it can help buyers decide if they want to take the next step and schedule a showing.
The Complete Picture
Creating a simple website for a single property allows each real estate agent the opportunity to market more effectively. They can provide more information, such as floor plans, data about the neighborhood and mortgage resources. All of that, combined with an appealing video, can encourage buyers to put some serious thought into the property.
Video is everywhere, and it’s either replacing or enhancing written content. It makes sense to utilize this valuable tool when trying to sell a property to today’s buyers.
Get your home in shape and make it video ready! The professionals at Indiana Residential can help with any of your home improvement and repair needs to help get your home up-to-date and looking it’s very best before, during, and after listing it on the real estate market. Contact us today!
